Six Tips For Managing Multiple Brokerage Offices

To ensure you start off right and stay on top of the challenges of running multiple locations, follow these steps:

1. Organize and standardize operating procedures.

From employee breaks to how to handle customer complaints, you want everyone informed and on board as to how you expect your business to be run. If you need to revise your operations manual and employee handbooks in order to systemize your procedures, get that handled before you open the next location. The great experience your customers get in one store should be just as good in all your locations.

2. Promote or hire good managers.

Hopefully, you have built a strong bench of trustworthy and reliable employees who can either run the original location or manage the new location. Take the time to properly apprentice the managers so you can be sure they run your stores the same way you would. Eventually, you should be able to oversee all your locations at a high level, while concentrating on the big picture—leaving the day-to-day operational details to your managers.

3. Establish methods of communication.

Managers need to know when to check in and when they can handle a situation on their own. Visit each store at least once every week; also be available by email, chat or phone. Hold weekly or bi-weekly meetings with all store managers by conference call or video chat. Request regular reports of how each location is doing.

4. Make communication a priority

Once you’re established a good communication system, use it! According to one study, businesses with multiple locations spend an average of 17 hours a week repeating and clarifying communications. Eliminate redundancy by setting up a group email chat or internal website and having employees check it consistently for announcements and updates.

5. Build team camaraderie.

Once your brokerage starts growing, it’s much harder to maintain a cohesive brand. Since your employees are an important part of your brand, you need to build team spirit. Regularly bring staff from all your locations together for business meetings and fun events where everyone can meet face-to-face. Have off-site outings and set up store-vs.-store competitions to motivate workers.

6. Simplify operations with technology.

You’ll make your life and your employees’ lives a lot simpler if you have the right tools to manage multiple locations. Using cloud-based apps, such as time-tracking software, project management tools, inventory management and accounting programs, can save you time and free you up for more one-on-one meetings and big-picture thinking. Make sure all employees know how to use the technology their duties require, either by holding in-person training sessions with a professional or hosting online webinars. If part of your staff is mobile, make sure they have the tools necessary to stay in touch and get their jobs done through mobile apps.

Whether you’re opening one new location or a dozen, these steps will put you on the right track to success.