The Prospecting Playbook: Two Paths To Success

In this week’s NMP cover story, Associate Editor Katie Jensen explores two drastically different approaches to building a book of business — cold calling vs. pounding the pavement — through the lived experiences of originators Matthew Healy and Nick Grobnagger. Then, Dave Hershman returns with a powerful reminder: the most important sales close isn’t advanced technique — it’s a sincere “thank you.” Find out how appreciation can transform your pipeline and your client relationships.