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Vertical Lend Inc. announces name changeMortgagePress.comWorld Alliance Financial Corporation, KBC Financial Products Vertical Lend Inc. announced that it has changed its company name to World Alliance Financial Corporation. The purpose of the name change is to better align the company's identity with its expanded product and service offerings, correlating with its recent acquisition by KBC Financial Products. World Alliance Financial Corporation is a provider of reverse mortgages based in Melville, N.Y. For more information, call (800) 562-6755 or visit www.worldalliancefinancial.com. KBC Financial Products is a wholly-owned subsidiary of KBC Bank NV. For more information, call (212) 845-2000 or visit www.kbcfp.com.