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It is rocket science!

National Mortgage Professional
Apr 15, 2008

Seroka develops Reverse Mortgage Marketing PlaybookMortgagePress.commarketing communications plan, Web site development, public relations Provides easy to implement tactics for success Seroka has created a marketing playbook geared specifically for companies offering and promoting reverse mortgage products. The Reverse Mortgage Marketing Playbook offers comprehensive, step-by-step instructions on how to design and build a high-impact integrated marketing communications plan. Purchasers of the book receive a "play-by-play" on Web site development, collateral development, public relations, how to book seminars and speaking engagements, direct mail, and advertising. The book also provides easy to understand exhibits and templates to help mortgage marketing professionals implement their plans quickly and easily. Patrick Seroka, president and CEO of Seroka, states, "There are many mortgage companies that are struggling to survive and are now discovering that their biggest opportunities for success and growth is in offering reverse mortgage products to the baby boomers entering their retirement years. This playbook provides useful tactics for them to promote these products." The playbook offers reverse mortgage marketing professionals a roadmap to success that they otherwise could not afford given the tight budgets in today's market. "The mortgage industry has been good to me and the foundation of which my agency was founded upon. This is my chance to share my knowledge and help mortgage professionals grow their companies." says Seroka. For more information, visit
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