Seroka develops Reverse Mortgage Marketing PlaybookMortgagePress.commarketing communications plan, Web site development, public relations
Provides easy to implement tactics for
Seroka has created a marketing
playbook geared specifically for companies offering and promoting
reverse mortgage products.
The Reverse Mortgage Marketing Playbook offers comprehensive,
step-by-step instructions on how to design and build a high-impact
integrated marketing communications plan. Purchasers of the book
receive a "play-by-play" on Web site development, collateral
development, public relations, how to book seminars and speaking
engagements, direct mail, and advertising. The book also provides
easy to understand exhibits and templates to help mortgage
marketing professionals implement their plans quickly and
Patrick Seroka, president and CEO of Seroka, states, "There are
many mortgage companies that are struggling to survive and are now
discovering that their biggest opportunities for success and growth
is in offering reverse mortgage products to the baby boomers
entering their retirement years. This playbook provides useful
tactics for them to promote these products."
The playbook offers reverse mortgage marketing professionals a
roadmap to success that they otherwise could not afford given the
tight budgets in today's market. "The mortgage industry has been
good to me and the foundation of which my agency was founded upon.
This is my chance to share my knowledge and help mortgage
professionals grow their companies." says Seroka.
For more information, visit www.seroka.com.