When the phone stops ringing: A broker's guide to an effective direct marketing campaign – NMP Skip to main content

When the phone stops ringing: A broker's guide to an effective direct marketing campaign

Aug 24, 2008

SearchMyLoan.com announces partnership with CMG MortgageMortgagePress.comSearchMyLoan, CMG Mortgage, loan search engine, Home Ownership Accelerator SearchMyLoan.com (SML), a provider of loan search and pricing services for the mortgage industry, announced a strategic alliance with San Ramon, Calif.-based CMG Mortgage, a national lending firm providing both mortgage banking and mortgage brokerage services. Through this joint venture, CMG Mortgage's loan products are available to originators through SML's search and pricing platform, giving originators access to CMG's wholesale loan products and its new Home Ownership Accelerator loan program. The Accelerator combines the borrowers checking, home loan and home equity line accounts into a single loan account that automatically transfers all deposited cash against the loan balance each day in order to save mortgage interest. "Our partnership with SearchMyLoan.com enables our broad array of mortgage products to be more readily available to a larger number of loan officers," said Doug Nesbit, vice president of marketing for CMG Mortgage Services. "The system creates another avenue for our loan products to get the attention of potential new customers, helping to boost our companys recognition and profitability." "With the addition of CMG Mortgage to our platform, we have enhanced our own ability to provide additional lending products to our customers," said Salvatore Tomaselli, CEO of SearchMyLoan. "In addition to CMG's competitively priced conventional loans and FHA loans, originators now also have access to an innovative mortgage product that will help their customers pay off their mortgage more quickly." SearchMyLoan.com's platform is a loan search engine providing comprehensive search and pricing for every loan type, such as A-paper, ALT-A, FHA and sub-prime loans. The SML platform provides CMG Mortgage's originators a comprehensive search and pricing capability to virtually every loan type available, accelerating the origination process and enabling loan officers to offer a wider variety of products to borrowers. For more information, visit www.searchmyloan.com or www.cmgmortgageservices.com.
About the author
Published
Aug 24, 2008
NMP Deep Dive: The AI Workforce

AngelAi demonstrates how AI agents can handle routine mortgage work, increase originator capacity, and reduce operating costs

Aug 11, 2026
Lower Launches 1% Down Mortgage With $4,500 Grant Cap

ONE by Lower is available to qualifying first-time and repeat buyers, but borrowers purchasing above $225,000 may need to contribute more than 1%

Aug 06, 2026
How Originators Are Getting First-Time Buyers To The Closing Table

Three originators shared their first-time buyer strategies during the latest installment of NMP Ignite

Aug 05, 2026
'Come To NEXA': CEO Publicly Courts loanDepot Loan Officers

Mike Kortas calls loanDepot a "sinking ship" on social media while promoting NEXA's recruiting package as the two companies remain embroiled in litigation

Jul 30, 2026
Are Sellers Listening? What LOs Should Tell Buyers Before Home Tours

More than half of recent sellers kept recording devices active, and nearly half of those who reviewed the footage said it influenced negotiations

Jul 29, 2026
NAMB Partners With WeeklyroadMAP On Broker Training

Members gain trial access and preferred pricing for weekly market analysis, sales coaching, AI guidance, and industry speakers

Jul 23, 2026