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Financial Literacy Solutions offers free educational short sale video

Apr 12, 2010

Financial Literacy Solutions (FLS) has announced that they are offering the real estate and mortgage industry a complimentary video solution that educates consumers on the benefits and process of a short sale transaction. The video, chosen from FLS’s proprietary library of over 200 financial education videos, is free for a limited time offered to a wide array of industry partners, including credit counseling agencies, real estate professionals, mortgage lenders and servicers, as well as out-source providers who support the short sale process. The solution allows the video to be streamed directly to consumers, without the consumer ever leaving the partner’s Web site. The federal government, through the Making Home Affordable Program recently introduced a series of incentives, including the Home Affordable Foreclosure Alternatives (HAFA) program for mortgage servicers and borrowers who may be able to utilize a short sale or deed-in-lieu to avoid foreclosure. Garth Graham, president of FLS noted that “a key barrier to achieving a successful short sale is education, and consumers need to understand the benefits and how the process works in order to be successful. Our video is a very cost-effective way to help with that education.” Graham also commented that video is a popular way of interacting with consumers, noting that “80 percent of Web users regularly watch online video, and the financial service industry can proactively use video to engage and educate the consumer about complex financial processes like a short sale.” The short sale video, produced and hosted by FLS, can be installed on a partners Web site within minutes. “The video is easy to install--as easy as placing a banner ad on a Web page--yet it delivers professional quality, educational video about this critical issue.” Organizations interested in using the video on their Web sites can choose from three different sized players, with unlimited access to the video for 90 days. FLS launched its video management and distribution solution in August 2009, and it has been accessed on the Internet more than 200,000 times since its inception. This educational video opportunity can be accessed through the FLS Website at For more information, visit
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