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We Save Homes launches television marketing campaign

NationalMortgageProfessional.com
Apr 27, 2010

We Save Homes Inc., a provider of a full-range of products and services for the mortgage default services industry has announced that it has launched a significant infomercial marketing campaign, reaching out to millions of homeowners who are now behind on their mortgage payments. The campaign, which is focused on the short sale marketplace, will be live by mid-May, starting with a 60-sec. commercial, followed by the launch of a 30-min. infomercial.  "More than seven million households are behind on their mortgages, risk foreclosure and they are looking for a solution," said We Save Homes Inc.'s Robert Schaefers. "Foreclosure is not their only option. We have streamlined the short sale process to make it a much more viable and more financially attractive solution for the borrow and lender. Moreover, under the new Home Affordable Foreclosure Alternatives program borrows now earn a financial 'relocation incentive' and servicers receive a fee for completing a short sale." In April 2010, the U.S. government implemented the Home Affordable Foreclosure Alternatives (HAFA) Program. With the adoption of the Home Affordable Foreclosure Alternatives "HAFA rules" introduced by the Obama Administration, industry experts expect a significant increase in short sale opportunities. The current national short sale opportunity increased by 932,234, or seven percent, in the first quarter of 2010 compared to the same quarter in 2009, as reported by RealtyTrac's April 15, 2010 findings. The infomercial campaign, which will run in the Western United States, includes California, Arizona, Nevada, New Mexico and the State of Washington. California, Arizona and Nevada rank in the top 10 of states with the most non-current loans. The infomercial marketing campaign is a joint venture advertising campaign between We Save Homes Inc. and Stardust Broadcasting. Stardust, a division of AMM Inc., has been successfully joint venture selling products on television for 22 years. "We are very excited about launching our infomercial marketing campaign with We Save Homes Inc.," said AMM Inc. CEO Mark Brylow. "Millions of homeowners around the country are looking for practical default servicing solutions other than foreclosure. And We Save Homes, Inc. offers a financially attractive short-sale process which can be completed in just a few weeks. At Stardust we have the fourth largest grossing infomercial in history with Dermal Tone, which totaled over $100 million in sales for a single product. Like Dermal Tone, We Save Homes, Inc. is addressing a large market opportunity. We have high expectations for our campaign with We Save Homes Inc." Click here to view the 60-sec. We Save Homes commercial. 
Published
Apr 27, 2010
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