BrokerPriceOpinion.com, a provider of highly customized valuation solutions that apply analytics and client-specific rules and criteria, has named Chris McLain as director of business development. McLain will manage sales, re-seller relationships, strategic partnerships and business development for BrokerPriceOpinion.com, which has developed Web-based tools to streamline the valuation process. He will be based in Gainesville, Fla., providing the company with an East Coast representative as it accelerates its growth initiatives. McLain brings more than 15 years of experience in the mortgage and real estate industries to BrokerPriceOpinion.com, specializing in collateral risk management. Previously McLain worked in national sales as an automated valuation model (AVM) specialist with MDA Lending Solutions/DataQuick and served as director of strategic accounts for Veros, a predictive technology and collateral risk management software company. He also founded and operated HomeAdz.com, a for-sale-by-owner Web site and marketing company, which was acquired by a real estate firm. “Fundamentally, there are four key factors in choosing a collateral valuation partner: quality, turn time, customer service and cost,” McLain said. “BrokerPriceOpinion.com has established a strong reputation of excellence in these areas. With the people, process and technology we have in place, we are well positioned to grow our customer base and expand the BrokerPriceOpinion.com brand.” McLain has served on the board of directors and as president of the Florida Quality Council, which promotes quality control initiatives in the mortgage industry, and awareness and prevention of mortgage fraud.