David H. Stevens, president and chief executive officer of the Mortgage Bankers Association (MBA), has announced the appointment of Brian Hartman as associate vice president of marketing. In this role, Hartman will help develop, execute and manage MBA's direct marketing programs. He will work in close partnership with other departments in MBA's Communications, Marketing and Education Group to maximize marketing impact. He will also serve as a strategic partner to other MBA business units in an effort to maintain and improve the customer's and member's "return on investment."
"We are very fortunate to be able to add Brian's expertise to MBA's marketing team," said Stevens. "He has a wealth of experience and knowledge in marketing and membership development which he will put to use on our industry's behalf through a number of exciting new marketing programs."
Prior to joining the Mortgage Bankers Association (MBA), Hartman spent his career in marketing and business development, including time at Fannie Mae and the Corporate Executive Board. He brings more than a dozen years of experience working with Chief Marketing, Sales and Communications officers at Fortune 500, non-profit and government organizations to drive breakthrough revenue and operations performance. He also has extensive experience developing new programs and go-to-market strategies for early-stage social and commercial ventures. He will report to MBA's senior VP of Communications, Marketing and Education, Barbara Van Allen.
Hartman received a Bachelor of Arts at the College of William and Mary and a Master of Business Administration from the University of Virginia's Darden School of Business.