Leads360 has announced the release of Leads360 HARP 2.0 Toolkit in response to the anticipated increase in refinance activity from HARP Phase II. With interest rates at an all-time low in the four percent range, and an estimated one million eligible homeowners under the government expanded Home Affordable Refinance Program (HARP), lenders are in a great position to proactively treat existing customers as new leads, showing they have their best interest at hand. In this environment, effective lead management is critical to capture, nurture and track these important sales opportunities.
“HARP 2.0 offers a great opportunity for LSI Mortgage Plus to continue to build trust as a go-to lender for our customers,” said Brigitte Marshall, director of marketing at LSI Mortgage Plus. “Leads360 is critical to our HARP 2.0 campaign, allowing us to set up specific campaign workflows, including nurturing efforts, customized distribution and more, to effectively market to existing customers.”
Leads360 HARP 2.0 Toolkit empower lenders with three main tools: Data mining of their Leads360 database to identify qualified borrowers; pre-sale nurture efforts with direct mail tracking and email nurturing campaigns and sales process workflow to aggressively track opportunities through to the close of the mortgage.
“HARP 2.0 will generate a welcome spike for the mortgage industry, and it's one that lenders cannot afford to miss out on,” said Nick Hedges, president and CEO at Leads360. “The past few years have been a challenge for the mortgage industry with foreclosures at an all-time high, lower loan origination volumes and a heavily regulated default space. HARP revisions, combined with lower interest rates, have the potential to drive a much needed boost for the mortgage industry and the economy.”