The Hershman Group and Market Focus Announce Partnership

Market Focus Inc., a provider of automated marketing solutions since 1992, has announced a joint partnership with The Hershman Group, a provider of training and marketing solutions through the OriginationPro Marketing System. Under terms of the agreement, Market Focus will be integrating OriginationPro’s marketing materials into the MortgageQuest CRM, as well as CRM solutions for the real estate and insurance industries. Chris Carter, chief executive officer of Market Focus indicated that “we have been searching a long time for content that is up-to-date, relevant and written by an industry expert so that our thousands of subscribers can reach their customers and entire sphere with unique and value-added material in order to increase their prospect conversions and referrals. With the material written by industry expert Dave Hershman, we have found the ideal solution.” Market Focus has announced that every WebDesk subscriber will automatically receive OriginationPro’s newsletters, articles and e-mails at no extra charge. “Our content has been recognized as the leading content in the industry for three decades," said OriginationPro’s Dave Hershman. "However, we have lacked the integrated distribution system through a fully functional and powerful CRM. Now we can offer the best of both worlds to our clients as MortgageQuest has been an industry leader for 20 years.” The group also announced that, through an inexpensive upgrade, MortgageQuest users will be able to gain access to OriginationPro’s print newsletters, flyers and postcards, as well as their advanced training certification, the Certified Mortgage Advisor Program.