Greg Frost Announces Marketing Partnership With focusIT

focusIT Inc. has announced a partnership with renowned mortgage sales and marketing guru Greg Frost, integrating Greg’s sales and marketing software, including the ACTion! Marketing System, Daily Communicator, Call Capture Marketing System, and more, with focusIT’s Pulse productivity software for mortgage originators, providing Pulse users with a comprehensive, effective system for marketing, selling and managing loans. “The way we’ve integrated Greg’s systems into Pulse, we’re offering our customers a set-it-and-forget-it marketing program,” said Josh Bopp, CEO of focusIT. “Greg’s systems literally guide users with day-by-day instruction and automation to easily reach prospects and referrals with consistency.” Pulse is a Web-based software that fully integrates into the Calyx PointCentral loan origination system. The seamless exchange of information between the two software solutions enables users to manage their loans, while also automating sales, production and marketing efforts. Pulse enables loan originators to achieve what users refer to as drastic increases in productivity and efficiency throughout the mortgage cycle, from prospecting to close to follow up marketing. A renowned expert in mortgage originations, Greg Frost has been one of the country’s top producers in the mortgage industry for more than two decades. He has been recognized as the first billion dollar loan originator by National Mortgage News and the number one mortgage originator in the state of New Mexico by Albuquerque Business Journal. His sales and marketing systems are based on his personal formula for achieving the high volume of transactions he has generated over the past two decades. Frost’s sales and marketing systems provide marketing templates as well as a formal process for contacting prospects and referral sources at predetermined intervals.