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EMALLC Launches New Smartphone App for Mortgage Professionals
May 31, 2013

Easy Mortgage Apps LLC (EMALLC) has developed a smartphone app known as MAMA (Mobile Administrative and Marketing Assistant) which allows lenders, mortgage brokers, and banks to greatly enhance the overall customer experience by engaging their consumers, real estate agents and relevant entities with real-time loan information and updates. MAMA was created to improve efficiency and productivity, reduce latency, and increase time to revenue. EMALLC works with forward-thinking companies who understand we are in the midst of a behavioral shift. For the first time, more people are accessing the Web via their mobile device than pc and 80 percent of mobile usage is spent in an app. There are approximately 160,000,000 smart phones users in the United States alone and 56 percent have used an app with local content. “We speak to clients daily who understand the need to implement a mobile strategy," said EMALLC Co-founder Michael Kelleher. "Our market research indicated most companies are experiencing paralysis by analysis and there is a significant disconnect regarding the actionable steps required for a lending organization to develop a functional app to compliment their current business strategy. For a monthly service fee companies can offer their app to clients in as little as 15 business days. This app represents the future of the lending environment and serves as the EZ Pass of the mortgage industry. Easy Mortgage Apps LLC is the only viable and cost effective solution to stay ahead of the competition.”
May 31, 2013
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