Skip to main content

Zillow Debuts TV Spots Highlighting Market Recovery

NationalMortgageProfessional.com
Jun 17, 2013

Zillow Inc. has announced the launch of a new TV spot today as part of the company's first-ever national advertising campaign, entitled "Find Your Way Home." A new spot, called "Long Distance," begins airing nationwide today, as the traditional summer home shopping season heats up. The spot will air 60- and 30-second versions on cable networks such as HGTV, CNN, USA, A&E and Lifetime. This is the second TV spot in Zillow's "Find Your Way Home" campaign, launched earlier this year. "The process of shopping for a home today is emotional, absorbing, collaborative, and driven by technology and online information," said Amy Bohutinsky, Zillow chief marketing officer. "Our 'Find Your Way Home' campaign chronicles modern families in ways that most home shoppers can relate to–as they search for not just a home, but a place for their life to happen." "Long Distance" was created by Deutsch LA and features the single "Stubborn Love" by The Lumineers. Media buying responsibilities are being handled by Two Nil. Both of Zillow's TV spots in the "Find Your Way Home" campaign can be found at Zillow.com/TV and discussed using #FindYourWayHome on social media.
Published
Jun 17, 2013
Video & You

Show your personality. After all, you are your own brand.

Sales and Marketing
Sep 30, 2021
The Emotional Components Of Branding

What emotions does your brokerage evoke, and how can you use them in developing your brand?

Sales and Marketing
Sep 20, 2021
Answering The Magic Question

The more you focus on the commission “split,” the more you have turned your job into a commodity.

Sales and Marketing
Sep 20, 2021
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021
Should A Rebrand Be In Your Future?

Make sure you’re communicating who you are.

Sales and Marketing
Aug 05, 2021