Zillow Inc. has announced the launch of a new TV spot today as part of the company's first-ever national advertising campaign, entitled "Find Your Way Home." A new spot, called "Long Distance," begins airing nationwide today, as the traditional summer home shopping season heats up. The spot will air 60- and 30-second versions on cable networks such as HGTV, CNN, USA, A&E and Lifetime. This is the second TV spot in Zillow's "Find Your Way Home" campaign, launched earlier this year.
"The process of shopping for a home today is emotional, absorbing, collaborative, and driven by technology and online information," said Amy Bohutinsky, Zillow chief marketing officer. "Our 'Find Your Way Home' campaign chronicles modern families in ways that most home shoppers can relate to–as they search for not just a home, but a place for their life to happen."
"Long Distance" was created by Deutsch LA and features the single "Stubborn Love" by The Lumineers. Media buying responsibilities are being handled by Two Nil. Both of Zillow's TV spots in the "Find Your Way Home" campaign can be found at Zillow.com/TV and discussed using #FindYourWayHome on social media.