Guild Mortgage Selects Vantage Marketing From Vantage Production

Vantage Production LLC has announced that Guild Mortgage Company has purchased multiple modules of the company’s recently launched Vantage Integrated Production (VIP) service, including Vantage Marketing, Vantage Content Library and Mortgage Market Guide. Guild Mortgage’s loan volume exceeded $6 billion last year. “Vantage Marketing is the only solution that can provide Guild with complete control over the development and distribution of its marketing collateral, while at the same time enabling us to manage our corporate brand and regulatory compliance risk,” said Barry Horn, national sales manager of Guild Mortgage Company. “Vantage Production is unique to the mortgage industry as it accomplishes both of these goals.” Vantage Marketing is just one solution within Vantage Production’s new VIP service. Developed exclusively for the mortgage industry, the VIP service allows lenders to meet the twin challenges of driving revenue while minimizing the risks of non-compliance and brand mismanagement. Built on a common database that integrates data from across the lender’s internal systems, VIP provides an unrivaled customer relationship management platform coupled with industry-leading services for proposal development, presentation and marketing. “While Vantage Marketing allows us to develop our own marketing collateral, there are areas where it just makes sense for Guild to take advantage of what Vantage Production has already created,” said Horn. “The Vantage Content Library gives us literally hundreds of marketing pieces to use, edit and republish. Plus, there is a stream of continuously produced, fresh content to pull from when we need it.”