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GSF Re-Tools Its Sales and Marketing Efficiency
Aug 15, 2013

GSF, a leading wholesale, retail and consumer direct lender, has selected Vantage Production LLC's Vantage Integrated Production (VIP) to improve the effectiveness and efficiency of sales and marketing across all of its businesses. Based in Brookfield, Wis., GSF originated nearly $500 million in mortgages in 2012. GSF plans to use VIP to increase loan officer productivity and centralize sales and marketing. The platform will also allow GSF to engage with leads more effectively during both the sales cycle and over the life-of-the-loan relationship. VIP will be integrated with GSF’s loan origination system (LOS) and its product and pricing engine. “Working with Vantage Production will allow us to deliver marketing efficiencies to our customers and referral partners," said Mike Maida, national sales director at GSF. "Integration with this platform is an important part of establishing a lasting relationship with those who drive our business. With VIP, we will have one common CRM database supporting all channels of origination. This will allow us to replace manual sales and marketing practices with more strategic and controlled processes: increasing our conversions while maintaining compliance.” Developed exclusively for the mortgage industry, VIP enables lenders to meet the dual challenges of driving revenue while minimizing compliance risk. VIP is built on a common database that integrates data from across the lender’s LOS and other external and internal systems. The solution provides an unrivaled CRM platform coupled with advanced marketing, sales presentation and content modules. “GSF is committed to providing the best tools and resources available to drive loan officer effectiveness and production," said Paul Zoukis, chief executive officer of Vantage Production. "With VIP CRM and the marketing and sales modules, GSF can leverage its customer data to efficiently and effectively increase visibility. In addition, these tools give GSF the controls to maintain compliance.”
Aug 15, 2013
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