Mortgage Returns has announced the launch of its upcoming educational Webinar series designed to provide lenders with strategies to boost their purchase business and maximize marketing ROI. The information-rich Webinars, entitled How to Use Mortgage Returns in a Purchase Market, take place Wednesday, Sept. 25, and Thursday, Oct. 3. Specific topics include strategies for marketing to prospects and real estate agents through your CRM and how to track and measure results to improve performance.
“As the pace of refinancing starts to slow, lenders need to capitalize on the coming purchase market to stay competitive and continue growing revenue,” said Jim Blatt, CEO of Mortgage Returns. “Our Webinars provide lenders with the strategies they need to thrive in a purchase market.”
The Webinar series is a part of Mortgage Returns’ TRUE CRM initiative, which trains lenders to leverage the more advanced features of a complete CRM system to increase the effectiveness of marketing campaigns and strengthen relationships with their customers, prospects and referral partners. The TRUE CRM checklist can be used by originators to quickly evaluate whether or not they are using a complete or incomplete CRM.