Zillow Launches New Marketing Offering
Zillow Inc. announced the launch of Zillow Tech Connect, where leading technology companies can directly integrate and connect with Zillow to help brokers and agents be more productive and successful. Contact management and marketing software providers BoomTown and Zurple signed on as launch partners. This program allows technology companies to partner with Zillow to integrate their systems for the successful brokers and agents who use Zillow as a key component of their marketing efforts – at no additional cost. Zillow already offers its own contact management software, which is used by thousands of brokers and agents. However, Zillow recognizes that what is ultimately important is that brokers and agents use the process they are most comfortable with, and that it efficiently connects them to consumers ready to engage. Now, more than 15,000 brokers and agents using the first Zillow Tech Connect partners' software will be able to directly access and manage contacts from Zillow's nearly 64 million monthly mobile and Web unique users, giving them more flexibility when choosing a CRM system. "The majority of real estate companies and professionals have heavily invested in proprietary productivity and CRM systems, and while Zillow offers excellent tools such as Agentfolio, we think it's important to support various technology platforms," said Greg Schwartz, Zillow chief revenue officer. "Our launch partners, BoomTown and Zurple, provide cutting-edge productivity tools and the companies share our desire to help brokers, franchisors, teams and agents to seamlessly connect with Zillow and deliver better, smarter service to consumers." "BoomTown is excited to partner with Zillow and offer a heightened level of service and data intelligence through a tight integration with the largest real estate search network," said Grier Allen, BoomTown's CEO and president. "The top real estate agents and brokers in the industry rely on BoomTown to be their central hub for managing leads. We will continue innovating to help real estate professionals provide the best consumer experience to home buyers and sellers." "We are thrilled to be part of this program to seamlessly integrate Zillow contacts into Zurple Conversations. We look forward to providing our clients Premier Agents with consistent and valuable conversations with their Zillow leads. This program will benefit brokers, agents and consumers," said Robert Schulte, president and CEO of Zurple.