The latest and greatest mortgage marketing campaign sweeping the nation the fall of 2013… It’s partially direct mail. Everybody knows direct mail works (if you could only predict your response rates). Then it also adds Internet leads. Everyone has used Internet leads right? And if only we knew when those “leads” were ready to actually move forward. Then let’s go ahead and add telemarketing as well (tough to do with as much as 90 percent of the population on the Do-Not-Call List). Last but not least, we’ll make it work for purchase and refinance!
Here is the game changer … Web 3.0 is coming! It is giving us the ability to combine traditional marketing methods like direct mail and telemarketing and add an “opt-in.” This opt-in is the customer going online and requesting more information or “opting in” to being targeted. The opt-in is requested by the consumer and allows them to be marketed to. This now gives us the ability to reach out to them and have a conversation. Then we take it one step further. Once they have opted-in, we will append the information to a data file allowing you to filter your interested prospects to your own unique specifications. Loan type, loan amount, interest rate, credit rating, etc. Going one step further, let’s use a call center to make outbound calls and take inbound calls from direct mail pieces that you have sent them to produce opt-in leads and transfer them through the call center to you live when they have time to talk. Delivering a highly interested customer that is qualified to your specifications, on the phone, and wanting to talk to you.
You are now, for first time ever, able to combine all traditional marketing means into one great campaign for yourself. Use a combination of direct mail, Internet leads, telemarketing, pay-per-click advertising, social media, search engine optimization (SEO) and e-mail marketing to generate interest. Once that interest is established, have it verified by a call center, and transfer the call directly to you live. It’s the live transfer of the 21st Century.
Medford, Ore.-based TagQuest is a full-service marketing firm created specifically for the ever-changing business world. TagQuest assists companies with their direct marketing, advertising and branding needs, and knows what it takes to generate quality customers and, most importantly, how to retain those customers for years to come. TagQuest brings forth a unique opportunity to utilize our experience and expertise in varying consumer sales and marketing environments. For more information, call (866) 376-5540 or visit Tagquest.com.
