Liquid Logic's Bullseye to Integrate With Roostify – NMP Skip to main content

Liquid Logic's Bullseye to Integrate With Roostify

Feb 06, 2014

Roostify has announced plans to partner with Liquid Logics in order to tightly integrate its own product with Bullseye, a loan origination and portfolio management system offered by Liquid Logics. Liquid Logics currently white labels Bullseye to a number of leading national mortgage banks. The integration of Roostify and Bullseye will enable these and other Liquid Logics customers to provide a smoother and quicker transaction experience for end-users through Roostify’s platform, which processes borrower application and qualification data, passes necessary information to loan officers, and automates closing activities between borrowers, lenders, and realtors. Developed by technology, real estate, and mortgage banking experts, Roostify’s secure interface allows borrowers to easily apply for a mortgage and lets all parties involved to share and track information, documents, and transactions seamlessly—leading to a faster, smoother mortgage closing. Roostify’s growth is strengthened by an initial round of seed funding, led by mortgage bank American Capital Corporation and including several angel investors. Roostify provides step-by-step guidance in the home and loan closing process, including loan application completion, qualification document submission, and tracking of the loan closing. Borrowers will always know where they stand in the process and what comes next, eliminating potential roadblocks along the way. Lenders get to settlement faster, and receive far fewer unnecessary phone calls and emails. Real estate agents get the benefit of a smoother, quicker process that streamlines the transaction, eliminates time and increases potential referrals from satisfied clients. “With home buyers more likely than ever to shop for mortgages online and fill out their applications electronically, lenders need a system—like Roostify—that can collect and process all of the information from various sources and then seamlessly pass the information back to them—all the while providing a positive experience to the consumer,” said Roostify CEO Rajesh Bhat. “With many large lenders already using Bullseye to manage their analysis and approvals, it makes a great deal of sense for an integration between Roostify to collect and organize the data and Bullseye to help lenders use the data to approve loans while improving the experience for their customers and partners. In the end, lenders will benefit from increased efficiency while consumers will benefit from the ability to track progress in all stages of the transaction, from application to closing, as well as the resulting level of transparency.” “Bullseye’s joint integration with Roostify will combine both organizations’ strengths and provide a rare and cost-effective opportunity to simplify the mortgage origination complex process, untangle it for the borrower to understand, and allow the mortgage bankers to transact efficiently with real cost savings in origination and speed of closing,” said Liquid Logics CEO Sam Kaddah.
About the author
Published
Feb 06, 2014
More from
Tech
Dovenmuehle Launches New Diagnostic Process To Streamline Servicing Transfers

Mortgage subservicer says early-stage assessment helps lenders identify operational risks, improve onboarding efficiency, and reduce transfer-related delays

Jun 24, 2026
Blue Sage Expands SageVision, UW Studio, Voice AI Capabilities

Latest updates bring embedded AI automation to lending and servicing workflows

Jun 18, 2026
Mortgage AI Startup Copperlane Lands $4.1M Seed Round

Startup's AI assistant, Penny, aims to automate document collection, borrower follow-up, and file review before loans reach underwriting

Jun 18, 2026
Pennymac Expands AWS Partnership To Deploy AI Borrower Assistant

Lender says conversational AI will support borrower outreach and application workflows while accelerating cloud modernization of Plaisse

Jun 16, 2026
Ardley Launches Self-Service Platform For Mortgage Portfolio Growth

New platform lets lenders and servicers adjust pricing, borrower journeys and outreach campaigns directly

Jun 15, 2026
Lorien AI Integrates With MeridianLink Mortgage

Integration brings conversational AI, document analysis, and underwriting guidance directly into the loan origination workflow

Jun 15, 2026