Skip to main content

Personal Branding: The Critical Piece to Content Marketing

Brian Karoff
Oct 10, 2014

Personal branding is about who you are and what you stand for. When a personal brand identity is developed, it creates a story, and when developed correctly, a purposeful story that others can connect, trust, share and refer too. Personal branding has taken on a major role in marketing because of the ability to grow and nurture online communities with the purpose of building sustainable networks. These networks are critical when bridging the gap between mortgage professionals, real estate agents and consumers.

When we look at content marketing that involves creating and sharing media and publishing content, we cannot just look at the company brand to accomplish it all on its own. A great way to build and align substantial brand value is to give each unique individual inside the company, no matter how big or small, a voice, program and platform to best develop their brand and tell their stories, build their audience and grow their networks. By doing this effectively and efficiently, we create a culture that we position and leverage as the backbone to our content marketing strategy. We begin by educating them on guiding principles and build training to assist them, followed up with accountability.

A brand’s value is considered the sum total of all positive and negative experiences and the same is true as individuals and professionals. When we receive positive reviews from our clients, it’s a collection of stories we can amplify to grow our networks and become trusted advisors. Marketers who invest into a systematic approach that can tie the two parts together, personal branding with content marketing, can build an ecosystem of content producers and distribution channels that will ultimately drive more profitable customer action. 

If you’re interested in learning more about personal branding, please visit http://blog.betterloanofficers.com/personal-branding.



Brian Karoff is the digital marketing manager for BetterLoanOfficers.com, a powerful and easy-to-use online loan officer review management system. Loan officers can collect, manage and promote their views in order to build trust, secure more referral relationships and close more deals. Brian is a dynamic leader and entrepreneur working with business leaders and executives from all over the world. He has worked with Chet Holmes and Tony Robbins in producing the Ultimate Business Mastery System and consults clients on business growth through marketing and technology. 

UWM And Detroit Pistons Enter Jersey Partnership

UWM branding will now be displayed on the Detroit Pistons team jerseys.

Sales and Marketing
Jun 03, 2021
Salesforce Debuts New Innovations Across Digital 360

Companies can go digital faster and deliver the next generation of commerce

Sales and Marketing
Jun 02, 2021
Borrower’s Remorse

Nearly two-thirds of millennials have new homebuyer regrets, survey finds

Direct
Jun 01, 2021
LO Comp Punctured In Q1

Mortgage Loan Compensation Report shows slight decrease in basis points paid

Career
Jun 01, 2021
Picking the Winners

The Most Effective and Tested Digital Tactics for Loan Officers

Sales and Marketing
May 29, 2021
Stop Networking

It’s time to rethink your approach to building connections.

Sales and Marketing
May 27, 2021