United Wholesale Mortgage Upgrades Its Broker Tools – NMP Skip to main content

United Wholesale Mortgage Upgrades Its Broker Tools

NationalMortgageProfessional.com
Sep 30, 2014

United Wholesale Mortgage (UWM) has announced the formation of a new Marketing Center and has also completely reskinned its mobile app, UMobile. UWM’s Marketing Center is a completely free benefit for its partners that allows brokers and correspondents to easily create customized, professionally developed marketing flyers for borrowers, real estate agents, and title companies.  Enhancements include integration with UWM’s broker portal EASE, social media marketing, email marketing, high resolution files, profile saves for personalized branding and more.   “During a period when communication is key, UWM has created one of the most effective tools available with the UWM Marketing Center,” said Eric McKinley, president of Home Place Mortgage. “It enables us to provide professional marketing material to promote the real estate agents, the products, and our loan officers. It's a huge hit with the real estate agents.” UMobile, which was launched in February of this year, is UWM’s broker mobile app for Apple and Android handheld devices. As a pre-planned phase two rollout, the look and feel of the app’s graphical user interface (GUI) was changed for aesthetics, ease of navigation, and to create a captivating user experience. “We’re constantly innovating and striving to provide the best service, tools and programs to our brokers and correspondents to make them the most successful originators in wholesale lending,” said Justin Glass, UWM’s chief digital officer. “One of the six pillars of our corporate constitution is ‘Continuous Improvement is Essential to our Long-Term Success.’  The enhancements to our Marketing Center and UMobile demonstrates our commitment to our partners and our company tagline Lending Made Easy.”
Published
Sep 30, 2014
The Power Of Appreciation

Companies with above-average customer experience perform better financially

Sales and Marketing
May 16, 2022
Tech Tips For Marketing Yourself

Your computer keyboard can be your best marketing partner

Sales and Marketing
Apr 29, 2022
Originators Are Having a Different Discussion

With rates rising, the sales conversation has to become broader

Sales and Marketing
Apr 28, 2022
Follow The Money

Where lenders put their assets will determine how well they cope with rapid market changes.

Sales and Marketing
Apr 28, 2022
What’s In Your Origination Toolkit?

Make sure you’ve got expertise in more than standard plain-vanilla mortgages.

Sales and Marketing
Mar 22, 2022
Instant Title and Customer Service Work Hand-in-Hand

Instant title is powered by technology that makes it super-efficient, which leads some to believe it can stand alone, without supporting customer service.

Sales and Marketing
Feb 28, 2022