United Wholesale Mortgage (UWM) has announced the formation of a new Marketing Center and has also completely reskinned its mobile app, UMobile. UWM’s Marketing Center is a completely free benefit for its partners that allows brokers and correspondents to easily create customized, professionally developed marketing flyers for borrowers, real estate agents, and title companies. Enhancements include integration with UWM’s broker portal EASE, social media marketing, email marketing, high resolution files, profile saves for personalized branding and more.
“During a period when communication is key, UWM has created one of the most effective tools available with the UWM Marketing Center,” said Eric McKinley, president of Home Place Mortgage. “It enables us to provide professional marketing material to promote the real estate agents, the products, and our loan officers. It's a huge hit with the real estate agents.”
UMobile, which was launched in February of this year, is UWM’s broker mobile app for Apple and Android handheld devices. As a pre-planned phase two rollout, the look and feel of the app’s graphical user interface (GUI) was changed for aesthetics, ease of navigation, and to create a captivating user experience.
“We’re constantly innovating and striving to provide the best service, tools and programs to our brokers and correspondents to make them the most successful originators in wholesale lending,” said Justin Glass, UWM’s chief digital officer. “One of the six pillars of our corporate constitution is ‘Continuous Improvement is Essential to our Long-Term Success.’ The enhancements to our Marketing Center and UMobile demonstrates our commitment to our partners and our company tagline Lending Made Easy.”