Skip to main content

United Wholesale Mortgage Upgrades Its Broker Tools
Sep 30, 2014

United Wholesale Mortgage (UWM) has announced the formation of a new Marketing Center and has also completely reskinned its mobile app, UMobile. UWM’s Marketing Center is a completely free benefit for its partners that allows brokers and correspondents to easily create customized, professionally developed marketing flyers for borrowers, real estate agents, and title companies.  Enhancements include integration with UWM’s broker portal EASE, social media marketing, email marketing, high resolution files, profile saves for personalized branding and more.   “During a period when communication is key, UWM has created one of the most effective tools available with the UWM Marketing Center,” said Eric McKinley, president of Home Place Mortgage. “It enables us to provide professional marketing material to promote the real estate agents, the products, and our loan officers. It's a huge hit with the real estate agents.” UMobile, which was launched in February of this year, is UWM’s broker mobile app for Apple and Android handheld devices. As a pre-planned phase two rollout, the look and feel of the app’s graphical user interface (GUI) was changed for aesthetics, ease of navigation, and to create a captivating user experience. “We’re constantly innovating and striving to provide the best service, tools and programs to our brokers and correspondents to make them the most successful originators in wholesale lending,” said Justin Glass, UWM’s chief digital officer. “One of the six pillars of our corporate constitution is ‘Continuous Improvement is Essential to our Long-Term Success.’  The enhancements to our Marketing Center and UMobile demonstrates our commitment to our partners and our company tagline Lending Made Easy.”
UWM And Detroit Pistons Enter Jersey Partnership

UWM branding will now be displayed on the Detroit Pistons team jerseys.

Sales and Marketing
Jun 03, 2021
Salesforce Debuts New Innovations Across Digital 360

Companies can go digital faster and deliver the next generation of commerce

Sales and Marketing
Jun 02, 2021
Borrower’s Remorse

Nearly two-thirds of millennials have new homebuyer regrets, survey finds

Jun 01, 2021
LO Comp Punctured In Q1

Mortgage Loan Compensation Report shows slight decrease in basis points paid

Jun 01, 2021
Picking the Winners

The Most Effective and Tested Digital Tactics for Loan Officers

Sales and Marketing
May 29, 2021
Stop Networking

It’s time to rethink your approach to building connections.

Sales and Marketing
May 27, 2021