Churchill Mortgage has announced the expansion of its partnership with Mortgage Coach to provide borrowers with My Nest, an innovative mobile application that increases education and transparency for borrowers during the home selection process. Typically, prospective homebuyers begin the process by working with real estate agents, who help narrow their choice of listings and connect them with lenders based on their unique financial needs. It is only after a home is selected that the borrower is connected to a lender, who works with them to complete the purchase process.
Available for free on the Apple App Store or Google Play store, the My Nest app uses graphs and charts to clearly communicate the loan options available to the borrower for each home visited during the shopping phase. The property information is routed electronically through My Nest to a Churchill Mortgage loan originator, who delivers an interactive presentation through the app to help them better evaluate the available mortgage options and choose the one that best suits the borrower’s needs. In addition, photos, videos and other important property details can be stored on the app, allowing borrowers to share the experience with friends and family. By capturing the shopping experience and receiving detailed financing information, potential homebuyers are empowered to connect with real estate agents and Churchill Mortgage to a higher degree and make a confident mortgage decision much earlier in the process.
“My Nest helps customers have accurate information so they can make the best decision. Most importantly they can see all their options and how just a small change can affect the financing outcome,” said Alfonso Parodi, Realty Associates.
“When showing homes to families, every option can become a blur. With this app, everything is in one place so they are never confused,” said Karlus Divine, a Keller Williams Broker Associate.
“Educating and communicating with a borrower during the homebuying process ensures the origination of a healthy loan, which is the foundation to achieving debt-free homeownership and is critical to the continued growth and success of the mortgage industry at large,” said Mike Hardwick, president of Churchill Mortgage. “By directly engaging the prospective homebuyer with a real estate agent and a lender sooner, My Nest equips borrowers with confidence and allows them to enjoy the experience as they make one of the biggest purchases of their lives.”
In addition, My Nest provides borrowers with a “Real Estate Camera,” enabling them to capture photos and videos and record notes about features and characteristics of specific properties. The information is stored within the app and allows borrowers to share their home visit experience with friends and family, an especially attractive value for the growing demographic of Millennial buyers.
“Churchill’s commitment to provide My Nest demonstrates lender leadership and foresight needed to improve the home buying process for borrowers. Families can now effectively leverage technology to more confidently identify and pursue the home that’s right for them,” said Joe Puthur, president of Mortgage Coach.
