Skip to main content

CoreLogic Releases New Marketing Segmentation and Risk Detection Tool
Aug 21, 2015
CoreLogic Logo

CoreLogic has announced that it has launched Homeowner Keys, a solution specifically designed to provide insights into consumer real estate activities. Homeowner Keys applies CoreLogic proprietary match logic to the company’s extensive homeowner and property databases to characterize a homeowner’s historical property ownership, home improvement, mortgage activity and transaction behavior over time—enabling improved consumer targeting strategies and more effective risk management decisions.

The advanced linkage technology that is included in Homeowner Keys helps companies pinpoint the most viable prospects and high value consumers. For example, home improvement providers and lenders can identify within a specified timeframe the number of mortgage event-related times a homeowner has moved or improved their home—a significant variable bearing on new home services spending and the likelihood and timing of a home equity line of credit. It can also distinguish property investment activity across multiple properties such as buy/flip or buy/hold patterns and be used by tax authorities to identify individuals filing for homestead exemptions on multiple properties.   

“Knowing a potential consumer’s current status is a good start, but gaining insight into their real estate activity and behavior over time provides even more intelligence that can help better inform acquisition and retention decisions,” said Randy Wussler, vice president, product general manager at CoreLogic. “By leveraging the breadth and depth of our property and homeownership data and combining it with our proprietary match logic engine, Homeowner Keys provides actionable insight that not only can improve marketing campaign performance, but can also minimize lender and mortgage stakeholder risk.”

Aug 21, 2015
More from
Take It From The Old Timers

They were rockin’ the industry before social media even came into the picture

Dec 01, 2023
Celligence Launches NFT Generated By Its AI And Smart Technology And Integrates With Diwali Celebration

AngelAi powers a wonderful celebration of Diwali, Puerto Rico, and empathetic technology.

Nov 30, 2023
Finance of America Fortifies Cybersecurity

Finance of America is partnering with Spera Security to mitigate identity security risks and safeguard sensitive data.

Nov 15, 2023
Fraud Fighting Funding

Survey reveals biggest pain points for Chief Information Security Officers are 3rd party risk management and AI security

Oct 23, 2023
A Quest For The Digitally Confounded

Blockchain might have a transformative potential for the future

Oct 03, 2023
Robots Can’t Relate

Incorporating ChatGPT into mortgages has some originators concerned if artificial intelligence is a friend or a foe

Sep 27, 2023