Vantage Production LLC has announced a major enhancement to its enterprise-class CRM platform, VIP. The new capability, Vantage Mobile, makes a full array of VIP’s renowned functionality available on mobile devices, enabling comprehensive “on the go” features that greatly amplify the success of mortgage loan originators (MLOs) in the field. Vantage Production’s advanced design brings a complete range of true mobile VIP capabilities to mortgage origination.
“Lenders that are serious about staying competitive need a solid mobile strategy,” said Vantage Production president and CEO Sue Woodard, who personally originated loans for over 20 years. “A simple Internet presence is no longer enough,” she cautioned. “Lenders need true functionality that benefits all parties, including MLOs, referral partners and borrowers.”
Vantage Mobile enables MLOs to easily conduct critical marketing, sales and service tasks—including referral partner relationship management—regardless of where they are or the time of day. VIP client MLOs can manage leads; view all client loan status data; access referral partner information, add new partners and implement co-marketing; plus perform other key tasks and quickly get information needed to accelerate sales and provide exemplary service that sets them apart.
In keeping with VIP’s product integrity standards, Vantage Mobile is fully integrated with the Vantage CRM, the SOC 2 Type 2 security protocols are identical, and the user interface provides an easy and intuitive MLO experience.
“Having the right answer at the right time to a borrower question or referral partner concern often makes the difference between continued commitment to the MLO’s service and losing out to a competitor,” said Woodard. “Vantage Mobile is a giant step forward for MLO sales effectiveness. Now loan originators can accomplish many tasks they would otherwise have to perform in their offices, such as adding a referral partner on the fly or launching a marketing campaign,” she explained. “Full information on every lead is available, along with critical MBS market information and analysis to help MLOs provide the best rate guidance possible."
