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Ellie Mae has announced that it has signed a definitive agreement to acquire Mortgage Returns, a provider of on-demand customer relationship management (CRM) and marketing automation solutions for the mortgage industry. Mortgage Returns offers a database-driven automated marketing solution to help mortgage originators maximize profitability from clients, prospects and referral partners. Through the TRUE CRM system, Mortgage Returns enables compliant and automated one-to-one marketing that delivers bottom-line results.
“Mortgage Returns was founded to help mortgage originators improve their results through a truly automated solution and today they serve nearly 200 financial institutions,” said Jonathan Corr, president and CEO of Ellie Mae. “CRM and marketing automation remain a key value proposition in our industry and with the acquisition of Mortgage Returns we are responding to the needs of our customers by adding a robust CRM solution for lenders of all sizes. This acquisition enhances our marketing platform and furthers our mission of automating the entire end-to-end mortgage process for our customers.”
The transaction is expected to close in the fourth quarter of 2015. Ellie Mae will provide additional details on the expected synergies when the company reports its third quarter results.
“We’re thrilled to join Ellie Mae at such an exciting time and to come together to provide a CRM solution for mortgage lenders,” said Jim Blatt, president and co-founder of Mortgage Returns. “Together, we are poised to deliver a complete solution to our customers that will fuel change, enable massive efficiencies and provide a truly complete CRM offering.”