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Velocify has appointed Chris Backe as business development director, financial services. A seasoned mortgage technology executive, Backe will be responsible for helping lenders and mortgage professionals leverage automation to accelerate the sales process and enhance Velocify’s status as the leading provider of sales technology in the mortgage industry.
“While the housing market has improved, today’s lenders face an extraordinary number of sales challenges. These include problems qualifying sales leads and escalating loan costs, which have affected sales and marketing budgets,” Backe said. “My goal is to help lenders not only overcome these hurdles to growth, but to accelerate past them with tools and technology that have been proven to find more borrowers, close more loans, and save time and money.”
Backe has 15 years of sales and marketing experience in the financial services industry with specific expertise in marketing and lead management technologies. He is a former vice president of sales and operations for Ellie Mae, a leading provider of mortgage origination software for the mortgage industry, and has served as director of business development for Affiliate Brothers, an online marketing and lead generation provider. Prior to his current role, Backe served as an enterprise account executive for Velocify.
Velocify enables lenders and mortgage professionals to respond quickly to borrower leads, keep loan officers focused on the highest priority sales opportunities, and close more loans. The company’s two core offerings, Velocify LeadManager and Velocify Pulse, enable mortgage companies to effectively manage sales opportunities from the initial borrower inquiry to close, with systematic phone, e-mail, and SMS follow-up that incorporates industry best practices.
“We’re thrilled to have Chris championing our cause in the mortgage industry, which has been a key market for us since our inception,” said Velocify CEO Nick Hedges. “Chris is particularly skilled at identifying the needs of mortgage lenders and helping them leverage automation to grow. As we prepare to launch new solutions that will transform the concept of mortgage sales, we are confident Chris is the right person to lead the way.”