Genworth Announces Partnership With Tech Provider Roostify – NMP Skip to main content

Genworth Announces Partnership With Tech Provider Roostify

Mar 16, 2016
Genworth Mortgage Insurance, a subsidiary of Genworth Financial Inc., has announced that it has forged an exclusive partnership with Roostify

Genworth Mortgage Insurance, a subsidiary of Genworth Financial Inc., has announced that it has forged an exclusive partnership with Roostify, a Web and mobile platform that streamlines and accelerates the homebuying process. Roostify’s platform gives consumers the power to submit a complete and accurate application in under 20 minutes, allowing loan officers to spend more time focused on closing loans rather than searching for information and documents. It also serves as a networking tool, allowing for interaction among loan officers, real estate agents, underwriters, and consumers all in one digital hub.  

“The mortgage origination space is really just starting to benefit from technology advancements and Genworth is laser-focused on staying ahead of the technological curve,” said Kevin McMahon, SVP of Strategy & Business Intelligence for Genworth Mortgage Insurance. “Being the first mortgage insurance provider to integrate with a partner like Roostify greatly enhances Genworth’s existing offerings. We’re focused on helping our customers grow their business and drive origination process efficiencies. A platform of this scale is particularly timely and valuable given demand for new homes is steadily increasing.” 

With the new technology, loan officers using the Roostify platform can also process originations via their mobile devices. Furthermore, the platform can be white-labeled and customized with each lender’s branding, style, and product offerings.  

“Roostify is answering the call to simplify the consumer home lending experience, as streamlined, cutting-edge mortgage origination solutions become a necessity rather than a luxury,” said Rajesh Bhat, co-founder and CEO of Roostify.  “Our partnership with Genworth aims to address a sizeable need for innovation and improved efficiencies in the housing industry.”

About the author
Published
Mar 16, 2016
More from
Tech
Brokers Build Their AI Toolbox At Originator Connect 2026

Instead of waiting for tech giants to dictate the market, originators are realizing the technology's immediate impact

Aug 15, 2026
Blend Reports Early AI Gains While Mortgage Revenue Trails Volume

Funded loans increased 14%, twice the growth rate of Mortgage Suite revenue, while preliminary Autopilot results showed better pull-through and 4.5 hours of automated work per loan

Aug 10, 2026
Carrington Closes Valon Mortgage Acquisition, Nears 2 Million Serviced Loans

Deal adds approximately 810,000 loans and clears the way for Carrington to make ValonOS its core servicing platform

Aug 05, 2026
Secure Insight Brings Closing Guard To SettlementOne Platform

Integration gives Encompass lenders access to settlement-agent risk assessments and verified wire instructions through their existing SettlementOne workflow

Aug 05, 2026
Rocket Pro Broadens Refi Pricing Push, Extends 100-BPS Purchase Credit

August Power Play reaches beyond cash-out refinances while pairing near-term pricing incentives with a longer-term broker technology play

Aug 04, 2026
Adwerx Adds Canva Integration For LO Ad Campaigns

The integration lets mortgage professionals move Canva designs into targeted advertising while preserving lenders’ compliance-review controls

Aug 04, 2026