Alterra Home Loans has added a key strategic growth member to its senior management team, as Rene Rodriguez will join the company as its new chief learning officer. Rodriguez will take responsibility for growing the company’s sales leadership, as well as implementing a high-performance sales culture to help front-line managers and loan officers grow their businesses. This appointment is another step towards Alterra’s relentless pursuit of achieving its mission to help underserved consumers build wealth through homeownership and close the wealth gap for minority consumers.
“When we saw what Rene did for our company in just one day, we knew we had to bring him on board,” said Alterra President and CEO Jason Madiedo. “Now, all of our managers and loan officers can tap into Rene’s methodologies full time to make them more competitive. It wasn’t easy persuading a lifelong entrepreneur to commit, but I am patient, and our entrepreneurial culture and committed mission helped seal the deal.”
Rodriguez brings more than 20 years of experience in helping organizations apply the latest neuroscience research to grow leadership capacity while increasing sales. He has built a solid reputation as a dynamic keynote speaker, and his clients always bring him back because of the massive results he’s been able to generate. As chief learning officer, Rodriguez will roll out his proven proprietary sales system, the PULSE, which was designed to help each individual loan officer increase their average monthly production.
“It has taken me over 12 years to get the PULSE to where it is now and I’m excited to bring it exclusively to Alterra,” Rodriguez said.
Rodriguez has deep experience with mortgage technology, having formerly founded and served as CEO of BetterLoanOfficer.com. Prior to that, he was CEO of the first cloud-based loan origination software company for the mortgage industry. Rodriguez has been a trusted advisor to leadership teams at Coca-Cola, Liz Claiborne, Daimler Chrysler, FORD, Microsoft, Wells Fargo, Bank of America and countless other mortgage banks across the country. He has been on the LoanToolBox faculty for more than 10 years and was named on the list of 25 Most Connected Mortgage Professionals, the 40 under 40 Most Influential Mortgage Professionals list six years in a row for National Mortgage Professional Magazine. Rodriguez has been a featured speaker at almost every major industry event, has authored dozens of articles, and was featured on the cover of the Niche Report Magazine.
“This past year was my most successful as a speaker and consultant, but the opportunity to be part of what Alterra is building was the chance of a lifetime,” Rodriguez said. “I fell in love with the leadership, the people and the mission of Alterra to serve the underserved markets. I feel that my work over the past 20 years has been leading me to this all along and I couldn't be more excited to be part of the Alterra family.”
