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It’s now possible for you to send a mail piece to someone. Send them a voicemail just before your mail hits, letting them know who you are and why you are reaching out to them. At the same time, you can also get ads from your company showing up on their favorite social media site both at home and work on their computers and on their cellphones when they are messaging with friends or family. Add an e-mail to the mix and you have four ways of contact which will produce four times the results. And because they all have common content, you will build credibility into your offer, your company and yourself. You have the ability to get a very specific audience interacting with you and your company. Walk them comfortably and exclusively through your sales process and into your client follow up system after they have done business with you.
TagQuest Inc. Client Spotlight: Jason H., Maryland Mortgage Lender
►Program: Mortgage Insights
►Past clients being monitored: 2,500
►Match rate: 1.8 percent
►Applications taken: 18
►Closed loans: Six (with 12 more in the pipeline)
Highlights of the campaign that worked well for Jason …
“As a last line of defense to protect our past clients, knowing when they’ve had their credit pulled for a mortgage is the best time to call.”
Highlights that could appeal to others …
“An inexpensive addition to our follow up and the ROI from it is higher than any other follow up system or marketing campaign.”