New Study Uncovers Errors in Loan Officer Web Pages – NMP
Tech

New Study Uncovers Errors in Loan Officer Web Pages

May 03, 2017
The old warning about not believing everything that you read on the Internet may have some value when it comes to mortgage loan officers’ online information

The old warning about not believing everything that you read on the Internet may have some value when it comes to mortgage loan officers’ online information.
 
According to a study of 5,849 loan officers’ online presence conducted by Yext, a New York-based digital knowledge management provider, 64 percent of business listings had the wrong  addresses, 42 percent had incorrect telephone number errors and 46 percent having errors in business names. Duplicate listings made up 9.25 percent of loan officer pages, while 57.8 percent of loan officers studied had no online presence at all.
 
“The mortgage industry is experiencing large-scale disruption as homebuyers use in-depth online information and reviews to find lenders and decide on a provider to trust,” said Marc Ferrentino, chief strategy officer of Yext. “In the end, consumer lending is still done person-to-person, so clients are looking for personalized and accurate information on the individual loan officer they are considering working with.”
 
About the author
Phil Hall
Link copied
Published
May 03, 2017
Get the NMP Daily
Analysis and Data
Figure Says Partners More Than Doubled HELOC Volume On Its Platform

Consumer loan marketplace volume reached $4.3 billion as Figure Connect drove more production off the company’s balance sheet and helped lift adjusted margins to a record 55%

Figure Technology Solutions said mortgage partners using its platform generated substantially more home equity lending volume than their previous production would have predicted, adding an originator-level measure to a quarter marked by rapid marketplace growth and record pr...

Continue reading
People On The Move
eLEND Names Avi Marcus Chief Legal Officer

Marcus will oversee legal strategy and corporate governance as the lender expands its use of AI, automation, and digital mortgage technology

American Financial Resources LLC, which does business as eLEND, has appointed Avi Marcus chief legal officer and corporate secretary.Marcus brings more than 15 years of executive legal experience across mortgage lending, real estate, financial services, and technology. He ha...

Continue reading
Renew your NMLS License — for free.

Enjoy access to a free NMLS renewal class when you attend an in-person event.

Find an event
More from
Tech
Blend Reports Early AI Gains While Mortgage Revenue Trails Volume

Funded loans increased 14%, twice the growth rate of Mortgage Suite revenue, while preliminary Autopilot results showed better pull-through and 4.5 hours of automated work per loan

Tech
Aug 10, 2026
Carrington Closes Valon Mortgage Acquisition, Nears 2 Million Serviced Loans

Deal adds approximately 810,000 loans and clears the way for Carrington to make ValonOS its core servicing platform

C-Suite Strategies
Aug 05, 2026
Secure Insight Brings Closing Guard To SettlementOne Platform

Integration gives Encompass lenders access to settlement-agent risk assessments and verified wire instructions through their existing SettlementOne workflow

Tech
Aug 05, 2026
Rocket Pro Broadens Refi Pricing Push, Extends 100-BPS Purchase Credit

August Power Play reaches beyond cash-out refinances while pairing near-term pricing incentives with a longer-term broker technology play

Wholesale
Aug 04, 2026
Adwerx Adds Canva Integration For LO Ad Campaigns

The integration lets mortgage professionals move Canva designs into targeted advertising while preserving lenders’ compliance-review controls

Tech
Aug 04, 2026
MeridianLink Buys Credit Mountain To Turn Loan Declines Into Future Business

The acquired technology keeps rejected applicants connected to their lender while they work toward eligibility, creating a potential pipeline of mortgage-ready borrowers

Tech
Aug 03, 2026