Skip to main content

Patty Pinckney Joins FormFree as Senior Director of Marketing

NationalMortgageProfessional.com
Aug 30, 2017
FormFree has announced its expanded partnership with Envestnet|Yodlee

FormFree has named Patty Ramirez Pinckney as Senior Director of Marketing, where she will drive the planning and implementation of FormFree’s marketing campaigns, govern its strategic positioning within the mortgage industry and manage the firm’s brand.
 
“Patty Pinckney has been an influential force in marketing for years,” said FormFree Chief Executive Officer Brent Chandler. “Her deep understanding of human behavior and global experience operationalizing integrated marketing strategies will be tremendous assets to FormFree as we grow our flagship automated asset verification service, AccountChek, and bring new products to market.”
 
Pinckney brings more than 20 years of experience as a “big brand” marketer specializing in everything from brand development and strategic planning to full-scale marketing campaigns. She has applied her considerable expertise for global companies including Procter & Gamble, BBVA Bancomer and The Coca-Cola Company.
 
Pinckney, who worked with FormFree on a consulting basis prior to taking the post, most recently served as president of Mojo Communications and Marketing, a brand strategy firm that helps companies create deeper connections with a wider variety of audiences. Prior to that, Pinckney, who is bilingual, helmed The 650 Company, which develops business and communication strategies to engage Hispanic communities in both English and Spanish.
 
“Given my career-long passion for understanding consumers’ motivations and bringing a global marketing approach to businesses of all sizes, joining the FormFree team feels like coming home,” Pinckney said. “The mortgage industry is poised for innovation, and FormFree is leading the way with AccountChek, which has already demonstrated its power to transform the borrower and lender experiences. I look forward to further building the company brand and establishing long-lasting bonds between FormFree and the industries it serves.”

 
Published
Aug 30, 2017
Knock Provides Home Swap To Homeowners In Chicago

Fast-growing real estate technology company, Knock, is partnering with 10 local brokerage firms to bring the Home Swap to homeowners throughout the Chicago metropolitan area.

Sales and Marketing
Jul 30, 2021
Ruoff Mortgage Announces Multi-Year Partnership With NASCAR

NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”

Sales and Marketing
Jul 16, 2021
Eye, Eye Sir

When I widened my perspective, solutions seemed to fall into place.

C-Suite Strategies
Jun 19, 2021
Balancing The Busy

What do you do when you’ve got too much business?

C-Suite Strategies
Jun 19, 2021
Face It: Prepping For Live Events

There’s still a national crisis. But mortgage conferences are returning. Here’s how to prepare.

Sales and Marketing
Jun 19, 2021
Hablar Espanol: Your Next Client Is Likely To Be Hispanic

But mortgage lenders aren’t yet prepared for big demographic shift

Sales and Marketing
Jun 19, 2021