Vantage Production Enhances Its VIP Platform – NMP Skip to main content

Vantage Production Enhances Its VIP Platform

Dec 22, 2017
Vantage Production LLC has announced that its VIP platform has been enhanced with a flexible, customizable form builder for enhanced online lead capture

Vantage Production LLC has announced that its VIP platform has been enhanced with a flexible, customizable form builder for enhanced online lead capture.
 
“Discovering profitable new lead sources is difficult without integrated lead routing and tracking,” said Todd Ballenger, Executive Vice President of Vantage Production. “With the addition of this powerful form building tool, VIP clients can convert networking, marketing and social media efforts into tangible lead sources by capturing lead data from social media posts, Web sites, e-mails, referral partners or even other divisions of their company.”
 
When a form is submitted, the information—including a tracking code—posts to the VIP CRM. This tracking information is used to initiate workflows, intelligently route leads and measure results to determine how profitable that lead source is.
 
“In order to eliminate the concern that leads may be ‘abandoned’ each lead is now automatically included in established workflows and routed to the specified VIP user. Closing this loop makes users even more confident about which lead source is the most profitable,” said Ballenger. “The new form builder in VIP is one more way Vantage Production empowers our clients to close more loans.”

 
About the author
Published
Dec 22, 2017
More from
Tech
New AI-Run Mortgage Startup Builds Database Of 224,000 LOs

LenDb.ai is making LO records available to AI assistants, offering a potential new way for borrowers to find originators

Nov 05, 2026
Gateway Taps ICE For Servicing Overhaul After $2.4B MSR Sale

The lender is consolidating servicing operations on ICE's MSP platform after disclosing regulatory capital constraints that have limited its ability to retain MSRs

Nov 05, 2026
Rocket's New Tool Lets Brokers Counter Rival Refi Offers On The Spot

Born from a broker's winning Big Pitch proposal, Quick Counter analyzes competing Loan Estimates and generates alternative offers during borrower calls

Nov 03, 2026
Dark Matter Expands AI Ambitions With House Numbers Acquisition

The deal builds on a series of automation initiatives as the tech provider moves toward AI agents capable of executing tasks throughout the loan lifecycle

Nov 02, 2026
Friday Harbor Expands AI Appraisal Reviews As UAD 3.6 Deadline Nears

The new capability adds more than 350 automated checks as lenders prepare for the November 2 mandate

Oct 27, 2026