Vantage Production LLC
has announced that its VIP platform has been enhanced with a flexible, customizable form builder for enhanced online lead capture.
“Discovering profitable new lead sources is difficult without integrated lead routing and tracking,” said Todd Ballenger, Executive Vice President of Vantage Production. “With the addition of this powerful form building tool, VIP clients can convert networking, marketing and social media efforts into tangible lead sources by capturing lead data from social media posts, Web sites, e-mails, referral partners or even other divisions of their company.”
When a form is submitted, the information—including a tracking code—posts to the VIP CRM. This tracking information is used to initiate workflows, intelligently route leads and measure results to determine how profitable that lead source is.
“In order to eliminate the concern that leads may be ‘abandoned’ each lead is now automatically included in established workflows and routed to the specified VIP user. Closing this loop makes users even more confident about which lead source is the most profitable,” said Ballenger. “The new form builder in VIP is one more way Vantage Production empowers our clients to close more loans.”