Phoenix, Ariz. home shoppers and sellers will now be able to get a more immersive look at a home with the new addition of Zillow 3D Homes
to for-sale and for-rent listings.
Zillow’s immersive 3D tour enables buyers to get a more robust understanding of the home and its layout, wherever they may be. According the 2017 Zillow Group Housing Trends Report, 44 percent of homebuyers and 47 percent of renters are searching for a home from a distance—either from a different city, state or even out of the country.
Phoenix is the first city to get access to the Zillow 3D Home app, which provides agents, builders, property managers and homeowners with the ability to capture an immersive 3D tour of their listing from their iPhone, and publish it to their listing on Zillow and their brokerage Web site.
“We are so excited to get this technology out into the Phoenix market,” said Jeremy Wacksman, Zillow Group Chief Marketing Officer. “Our early tests in Scottsdale are showing listings with a Zillow 3D Home are getting more attention from home shoppers, helping sellers and agents make their listings stand out. As home shopping season is about to gear up, Zillow 3D Home is a great tool to help a listing get noticed.”
"Buyers are increasingly engaging with interactive tours and videos, and we’ve been looking for an efficient way to help agents create this type of content for their listings," said Matt Hensler, Chief Marketing & Innovation of HomeSmart International. "Zillow 3D Home has proven to be a cost and time saving way for agents to accomplish this with the simple use of their iOS device. We're pleased with the feedback we’ve seen from agents who have had success using the app and look forward to more HomeSmart agents in the region including these tours on their listings."
The Zillow 3D Home app works by capturing 360 degree panoramic photos of all the rooms in the home which users then upload through the app. Zillow then stitches the photos together into an immersive tour in just a few hours. Users can then review the final tour from their “My 3D Home” dashboard and edit, share and publish to their listing. Photos are all shot directly from an iPhone using the app, and a 3,000-square foot home can be captured in about 30 minutes.