“There is a digital gap in the mortgage industry: consumers mostly research and shop for loans online, but once they choose a loan the actual origination process is often still offline,” said Nikul Patel, Chief Strategy Officer for LendingTree. “Our integration with Roostify brings the industry one step closer to the all-digital vision for a seamless consumer journey.”
Lenders can utilize the new integration to create a seamless path for consumers to search, select, apply for and close a loan online. Consumers selecting an offer on LendingTree from a lender using Roostify will be able to authenticate into the lender’s Roostify-powered online experience, with all information securely pre-populated. The consumer can move from shopping around to getting their loan in just a few clicks, streamlining the experience and improving lead quality for lenders.
“Roostify is dedicated to improving the lending experience for both consumers and lenders,” said Rajesh Bhat, Chief Executive Officer of Roostify. “Partnering with LendingTree, whose mission is to help consumers find the best home loan, helps us achieve both those goals, increasing efficiency and lead quality for lenders while offering consumers a faster, stress-free path to apply for and close a competitively priced home loan.”