Quicken Loans is expanding its pop culture marketing tie-ins via a new collaboration with Marvel Studios in advance of the release of “Avengers: Infinity War,” set to open in theaters on April 27.
The new partnership involves a co-branded television commercial campaign
that features some of the Marvel Studios characters in an advertisement for Quicken Loans’ Rocket Mortgage product. Rocket Mortgage also receives product placement in the opening scenes of “Avengers: Infinity War,” which marks the product’s first appearance in a motion picture.
“By teaming up with Marvel Studios’ ‘Avengers: Infinity War’, we are not only able to produce fun, energetic and creative content, but the campaign also provides Rocket Mortgage a strong opportunity to connect with current and future homebuyers,” said Casey Hurbis, Chief Marketing Officer for Quicken Loans.
The Marvel Studios connection is Quicken Loans’ latest collaboration with high-profile cultural icons. The company’s recent advertising efforts
included cartoon superstar Yogi Bear, golfer Rickie Fowler and comic Keegan-Michael Key.