AFR Wholesale Partners With Blend on Digital Mortgage Solution

Apr 26, 2018

AFR Wholesale, a division of American Financial Resources Inc., has announced a partnership with Blend to offer the company's digital mortgage solution to AFR’s independent broker partner network.

Blend enhances Mortgage Brokers’ ability to deliver a fully digital customer experience, while automating many of the steps of the mortgage process. Blend will enable AFR’s brokers to operate out of one singular system, taking customer applications, receiving documentation, pricing loans, and processing easily, with just a few clicks. The process will integrate up to five different steps that brokers currently have to take into a single user-friendly platform.

“At AFR Wholesale, we continue to make significant investments to aid in the success of our business partners by providing industry-leading technology, professional expertise and education, as well as unbeatable, world-class customer experience,” said Laura Brandao, AFR’s Chief Operating Officer. “The partnership with Blend is a perfect fit for our ongoing technology-driven corporate strategy. Offering the latest technology platforms to our broker partners allows them to conduct business from anywhere, on any device, with ease and efficiency.”

Bill Packer, Executive Vice President at American Financial Resources, said, “Technology continues to transform our lives now more than ever, our brokers require tools that simplify and streamline seemingly complex tasks such as interacting with multiple lenders. The implementation of Blend’s platform not only underscores the pioneering mindset American Financial Resources has displayed throughout our over 20-year history, but also the commitment to ensuring an optimal experience for our broker partners.”

About the author

NationalMortgageProfessional.com

Link copied

Published

Apr 26, 2018

Home Equity

Achieve Closes $261.5M HELOC Securitization Ahead Of Planned TPO Launch

The company expects to begin purchasing fixed-rate HELOCs from correspondent lenders during the third quarter

Achieve has completed a $261.5 million securitization backed by 3,129 fixed-rate home equity lines of credit as it prepares to begin purchasing HELOCs from correspondent lenders.ACHM Trust 2026-HE1 closed July 30 and was announced Aug. 6. It is Achieve’s first HELOC securiti...

Analysis and Data

Better Will Miss September Break-Even Target, Interim CEO Says

Platform volume overtook DTC, but costly enterprise integrations have yet to deliver, and new partnership growth is not expected until Q4

Better Home & Finance will miss its goal of reaching adjusted EBITDA break-even by the end of September, interim CEO Daniel Lewis acknowledged during his first earnings call leading the company.Rather than set another deadline, Lewis said Better must first show that it c...

Sep

Dallas, TX

More from

Tech

Carrington Closes Valon Mortgage Acquisition, Nears 2 Million Serviced Loans

Deal adds approximately 810,000 loans and clears the way for Carrington to make ValonOS its core servicing platform

C-Suite Strategies

Aug 05, 2026

Secure Insight Brings Closing Guard To SettlementOne Platform

Integration gives Encompass lenders access to settlement-agent risk assessments and verified wire instructions through their existing SettlementOne workflow

Tech

Aug 05, 2026

Rocket Pro Broadens Refi Pricing Push, Extends 100-BPS Purchase Credit

August Power Play reaches beyond cash-out refinances while pairing near-term pricing incentives with a longer-term broker technology play

Wholesale

Aug 04, 2026

Adwerx Adds Canva Integration For LO Ad Campaigns

The integration lets mortgage professionals move Canva designs into targeted advertising while preserving lenders’ compliance-review controls

Tech

Aug 04, 2026

MeridianLink Buys Credit Mountain To Turn Loan Declines Into Future Business

The acquired technology keeps rejected applicants connected to their lender while they work toward eligibility, creating a potential pipeline of mortgage-ready borrowers

Tech

Aug 03, 2026

Optimal Blue Adds VantageScore 4.0 To Pricing Platform

Lenders can use VantageScore 4.0 in Optimal Blue’s mortgage pricing, eligibility, hedging, trading, and MSR valuation workflows

Tech

Jul 31, 2026

Popular