has announced the hiring of Brad Bach as Vice President of Sales. Bach will concentrate on introducing more credit unions and community banks to the digital lending platform.
Bach brings more than 15 years of marketing, sales and financial services experience to the LenderClose team. He has held mortgage and consumer lending roles with Wells Fargo and HSBC and served as a senior financial advisor for Principal Financial Group. In recent years, Bach has diversified his experience, contributing his marketing, sales and data analytics expertise to a leading triathlon bike manufacturer and a custom apparel startup.
“Brad’s consumer marketing expertise in combination with his systems integration experience will be a huge asset to LenderClose as we evolve the platform,” said LenderClose Chief Executive Officer Omar Jordan. “He also has a great sense of how important customer experience is to long-term success. Taking excellent care of our clients and the borrowers we collectively serve is a foundational value of our company culture, making Brad an ideal match for LenderClose.”