NAHREP Consulting Services and AC&M Group Partner to Foster Hispanic Homeownership
April 14, 2018
NAHREP Consulting Services (NCS) and AC&M Group have teamed up to provide organizations with a one-of-a-kind service combining housing industry knowledge and consumer segment insights to engage with the Hispanic market. The two companies offer cultural competency training, competitive home market data intelligence, creative brand development and digital marketing strategies.
Research shows that Latinos comprise a huge share of the housing market with Hispanics responsible for 46.5 percent of net U.S. homeownership gains since 2000, according to the 2017 State of Hispanic Homeownership Report. Real estate and mortgage lending firms seeking to increase market share and provide housing services to this consumer segment need to have a concerted effort to attract, engage and retain Latino homebuyers.
NCS specializes in housing and the Latino market, while AC&M Group is a full-service marketing agency that connects brands with consumers using cultural insights. Together, they offer expertise to help organizations understand, engage and help Hispanics achieve the dream of homeownership.
“Our core capability is to help companies to better understand the cultural nuances that impact the buying transaction and share best practices to better serve the multicultural consumer,” said Maria Vergara, President of NCS. “There are many hyper-growth Hispanic markets that serve as untapped potential for businesses that are looking to compete with the all-digital, ‘New Age’ mortgage companies.”
NCS and AC&M Group help companies better connect with Hispanic consumers, build cultural competencies internally and increase awareness of their products and services among Hispanic homebuyers.
“As companies continue to explore growth opportunities, many are finding themselves struggling to gain a foothold in Latino markets,” said Jaime Cardenas, Chief Executive Officer of AC&M Group. “By understanding the Hispanic consumer, the market opportunities, the competition and marketing needs, we can help companies capitalize on the insights to develop culturally relevant concepts and strategies to better connect with Hispanics.”
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