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Redfin is opening its first brokerage operation outside of the U.S. with the launch of services in Toronto and Vancouver in March. The Seattle-based company plans to expand into a national Canadian real estate search site and brokerage service this year.
Redfin’s Canadian listings will receive premier placement on the Canada-focused Redfin.ca website and will be displayed on Realtor.ca and other Canadian real estate websites via the Multiple Listing Services. The company also plans to introduce Canada-specific mobile apps. Redfin currently operates in more than U.S.
"Our goal is to make buying and selling Canadian homes more affordable, with Redfin agents who always put customers first," said Redfin Chief Executive Officer Glenn Kelman. "We believe Canadians will love our local full-service agents, low fees and on-demand home showings. Our website and mobile apps will show all the homes for sale via the local Multiple Listing Services used by brokerages. And Redfin will show sale prices for Toronto and Vancouver homes that for years had been unavailable to consumers."