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Factual Data and CBCInnovis to Unify Brands
Jul 18, 2019
CBCInnovis has announced that it will join forces with Factual Data as part of a brand unification

CBCInnovis has announced that it will join forces with Factual Data as part of a brand unification. Affiliates since the 2015 acquisition of Factual Data, the combined organization will carry the Factual Data brand name.
“This unified organization will allow us to focus our efforts on growing a singular, stronger market leading credit reporting agency backed by best-in-class customer service and technology,” said Chief Operating Officer Ken Viviano.
Both CBCInnovis and Factual Data are credit reporting agencies operating as part of the same family of businesses. Brands also include industry-leading DataVerify, which offers a single-source platform for data verification, fraud prevention, and compliance assistance.
Under the combined Factual Data brand, Viviano will head the company’s mortgage-related businesses, while Factual Data President Jay Giesen will focus on business development through a combined sales organization.
“A single brand provides us the greatest ability to focus and respond rapidly for our customers in this quickly transforming industry,” Giesen said. “There is significant momentum around digital mortgage, consumer and customer experience, automation, and workflow efficiencies. It is important for Factual Data to remain agile and innovative for us to serve our customers in a rapidly-evolving marketplace.”

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