, a Newport Beach, Calif.-based customer relationship manager (CRM) serving the mortgage industry, has added Neil Sahota to its board of advisors.
Sahota is a lecturer at the University of California, Irvine’s Paul Merage School of Business, as well as an IBM Master Inventor and United Nations Artificial Intelligence (AI) subject matter expert. He is also an Emerging Tech Principal with the technology strategy services provider Technossus.
Insellerate welcomed Sahota to its team, stating he was brought in “to enhance its AI technology and strategy.”
“This technology could save hundreds of mortgage lenders from going out of business due to inefficient workflows and unprofitable, outdated marketing practices that result in high opportunity costs,” said Josh Friend, CEO and founder of Insellerate. “Leveraging technology isn’t about eliminating loan officers. It’s about supporting them with bias-free, data driven suggestions that can optimize each unique borrower journey, extend customer lifetime value and help lenders operate at their most efficient.”
Sahota said, “I’m happy to join Insellerate as a member of their board of advisors and look forward to helping them develop successful strategies that merge their cutting-edge technology with the real time business needs of today’s mortgage lenders. Having specific and deep business expertise, knowing where the problems are and where the real opportunities exist is critical to successfully leveraging AI for stronger commercial gains and better customer experiences. And that’s precisely what Insellerate delivers.”