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Amazon and Realogy Debut Homebuying Program

Phil Hall
Jul 23, 2019
Amazon has entered the hombuying arena via TurnKey, a new program created in collaboration with Realogy Holdings Corp.

Amazon is collaborating with Realogy Holdings Corp. on TurnKey, a new program described by the companies as a “homebuying program that simplifies the process of finding and settling into a new home.”
 
TurnKey connects homebuyers with real estate agents affiliated with Realogy’s brands–including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby's International Realty. Upon closing on a home, Amazon will then connect the buyer with vendors from Amazon Home Services and smart home products installed by preferred local professionals.
 
"Customers can be overwhelmed when moving, and we're excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home," said Pat Bigatel, director, Amazon Home Services.
 
"Realogy and our brands are always looking for ways to give consumers an awesome homebuying experience with a terrific real estate agent, and today's launch of TurnKey is a big part of that continued strategy," said Ryan M. Schneider, Realogy's chief executive officer and president. "Realogy's great affiliated agents serve their clients during one of the most important moments in their lives, and Amazon's services and products can transform that moment to make it rewarding in a way no one ever has before."
 
TurnKey is being introduced in Atlanta, Charlotte, Chicago, Dallas-Fort Worth, Denver, Houston, Los Angeles, Minneapolis-St. Paul, Orlando, Phoenix, Sacramento, San Francisco, Seattle, Tampa and Washington, D.C.

 
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