King joins the Foothill Ranch, Calif.-based company after formerly serving as the Chief Brand Officer at Movement Mortgage and Realty ONE Group, and as president of King Solutions. In his new job, he will be responsible for loanDepot’s enterprise branding, retail and digital marketing and media and advertising efforts.In a market where borrowers are more complex and lenders are more cautious, brokers who can prove the file earlier will have the edge
Mortgage brokers have always competed on relationships, product knowledge, pricing, speed, and the ability to solve problems when a borrower does not fit neatly inside a retail lending box.That advantage still matters. But the broker’s next edge is not simply moving faster. ...
UMortgage will retain its brand and sales culture while moving onto NEXA’s larger operating platform, a model NEXA is openly pitching to other broker owners
NEXA Lending's acquisition of UMortgage, is more than a combination of two prominent broker-channel companies. It also presents a model for other independent brokerage owners weighing the benefits of scale against the cost and complexity of operating alone.Under the deal ann...
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