Skip to main content

First American Debuts DataTree Lists

Phil Hall
Jan 29, 2020
First American DataTree, a provider of property data and document images, is now offering DataTree Lists, a new tool designed to build direct marketing lists from the company’s database of property and homeownership information

First American DataTree, a provider of property data and document images, is now offering DataTree Lists, a new tool designed to build direct marketing lists from the company’s database of property and homeownership information.
 
According to the Santa Ana, Calif.-based company, users can access specific target markets and demographics, including advanced segmentation by available property equity, propensity scoring, new movers, listed properties, tax and foreclosure status, and loan and financing specifications. Users are also able to access quick counts system, robust suppression options, saved searches, data security and compliance measures, the company added.
 
“DataTree Lists serves modern marketing professionals who value data quality, coverage, currency and completeness to fuel lead generation, and customer acquisition,” said Jim Portner, vice president of product and strategy at First American Database Solutions. “They can now access new highly qualified target markets across a variety of stages in the homeownership life cycle, boosting the efficiency of marketing budgets and providing a competitive advantage.”

 
More from
Tech
MAXEX Secures Strategic Investment Thanks To J.P. Morgan

MAXEX announced a secured strategic investment from J.P. Morgan and existing investors.

Tech
Jun 22, 2021
Planet Home Lending's Aneeza Haleem To Appear On The Mortgage Leadership Outlook

Aneeza Haleem, vice president of technology for Planet Home Lending, LLC, will be the next guest on NMPTV's special Tech Stack Heroes edition of the Mortgage Leadership Outlook.

Tech
Jun 22, 2021
Lodasoft Integrates With Black Knight's Optimal Blue PPE

Lodasoft announced its integration with Black Knight’s Optimal Blue PPE to revolutionize loan origination and task automation.

Tech
Jun 21, 2021
FinTech Student Program Provided By UWindsor & Rocket Innovation Studios

University of Windsor partners with Rocket Innovation Studios to foster a pipeline of highly trained professionals who will help advance finance technology.

Tech
Jun 21, 2021
Fraud Detection Transitions To Digital Lending

Mortgage lenders faced $20 billion in mortgage lending fraud exposure last year, according to research from Point Predictive.

Tech
Jun 16, 2021
Radian Expands Integration With Mortgage Cadence

Radian Group Inc. expanded its integration with Mortgage Cadence to include Radian's title and settlement services with the Mortgage Cadence Platform.

Tech
Jun 16, 2021