First American Debuts DataTree Lists

Phil Hall

Jan 29, 2020

First American DataTree, a provider of property data and document images, is now offering DataTree Lists, a new tool designed to build direct marketing lists from the company’s database of property and homeownership information.

According to the Santa Ana, Calif.-based company, users can access specific target markets and demographics, including advanced segmentation by available property equity, propensity scoring, new movers, listed properties, tax and foreclosure status, and loan and financing specifications. Users are also able to access quick counts system, robust suppression options, saved searches, data security and compliance measures, the company added.

“DataTree Lists serves modern marketing professionals who value data quality, coverage, currency and completeness to fuel lead generation, and customer acquisition,” said Jim Portner, vice president of product and strategy at First American Database Solutions. “They can now access new highly qualified target markets across a variety of stages in the homeownership life cycle, boosting the efficiency of marketing budgets and providing a competitive advantage.”

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Jan 29, 2020

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