has appointed Chris Gassel as strategic sales specialist. Gassel was brought on board to support the release of LBA Ware’s turnkey business intelligence (BI) platform, LimeGear.
Gassel brings to bear a successful 14-year career in the residential and commercial real estate industries. Prior to joining LBA Ware, Gassel served as a loan officer at such independent mortgage banks as USA Mortgage and Paramount Bank. Before that, Gassel oversaw the development and management of hotel franchises as vice president of development for Brimark Builders. Gassel spent his early career as a commercial real estate agent at Central Realty.
“As a former originator, Chris has first-hand knowledge of the challenges faced by today’s lenders, making him ideally suited to introduce lenders to LimeGear’s transformative BI capabilities,” said LBA Ware Director of Business Development Finn Klemann. “I look forward to working in partnership with Chris to improve our customers’ ability to draw insights from their own data and help them build strategies that use this knowledge to produce better operational outcomes.”