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Guaranteed Rate Companies has announced the launch of GRate Life, a free lifestyle blog dedicated to providing informative and engaging content to better connect with clients, real estate agents and their communities.
GRate Life will publish lifestyle articles weekly on a full-service Web site, including “Ty’s Tips,” a section from Ty Pennington offering home improvement information and advice. Other content includes recipes, health, travel and finance.“We are always looking for ways to engage real estate agents and their clients,” said Guaranteed Rate Founder and CEO Victor Ciardelli. “This initiative allows us to deliver compelling and timely content to communities throughout the country.”
Guaranteed Rate Director of Content Marketing Chrystal Caruthers said: “I can’t think of any other mortgage lender delivering this kind of original content to their communities on a regular and consistent basis.”
