Velocity Mortgage Capital
has added search engine marketing (SEM) insights and sample creative ads to its Broker Marketing Toolkit. The Toolkit is a comprehensive resource designed to support the needs of independent mortgage brokers looking to reach and engage with investors seeking to purchase residential investment and small commercial property loans. First launched in August 2019
, the Toolkit offers promotional marketing materials. The new addition of insights for search engine marketing, including sample and target keywords, equip brokers with all materials needed to expand their businesses.
“Velocity recognizes that marketing is essential to attracting new clients, and that most brokers do not have the time or resources to create marketing and advertising materials to secure new business,” said Chris Farrar, chief executive officer of Velocity Mortgage Capital. “We’re pleased to add search engine marketing materials to further round out the curated materials we already offer brokers, to deliver on our mission to help brokers increase grow their businesses.”
The curated images and copy in the toolkit help brokers prepare customized promotional e-mails, social media posts, flyers and ads. The kit goes beyond the company’s mortgage programs to include the expertise, support and materials required to assist brokers with their origination efforts.