Insellerate Partners With Ellie Mae On CRM Solution

May 22, 2020

Insellerate has announced that its CRM and engagement solution are now available through the Ellie Mae Digital Lending Platform, allowing lenders to use field-level triggers to create engagement and workflow directly through the Platform.

Built by mortgage professionals, the Insellerate platform has full CRM and engagement functionality with built-in lead management and automated marketing.

The company recently announced the addition of Chief Revenue Officer Dan Zuch and Senior Vice President of Sales Scott Roberts to the Insellerate leadership team.

About the author

NationalMortgageProfessional.com

Link copied

Published

May 22, 2020

Tech

Originators Rank Marketing As Their Biggest Tech Bottleneck

Four OriginatorTech demonstrations showed how vendors are applying AI and automation to content, database outreach, and loan operations

Mortgage technology companies spend plenty of time talking about faster files and smoother closings. But originators attending National Mortgage Professional’s latest OriginatorTech Demo Day pointed to a more immediate problem: marketing.Content creation and marketing topped...

Non-QM

GenWay Brings AI Automation To Non-QM Underwriting

The wholesale and correspondent lender plans to move six underwriting automation products into production within three months

GenWay Home Mortgage has deployed Tavant’s TOUCHLESS mortgage automation platform across its Non-QM and government-lending businesses, extending the industry’s push to automate underwriting beyond conventional agency loans.The national wholesale and correspondent lender is u...

Oct

Denver, CO

More from

Tech

Originators Rank Marketing As Their Biggest Tech Bottleneck

Four OriginatorTech demonstrations showed how vendors are applying AI and automation to content, database outreach, and loan operations

Tech

Sep 18, 2026

GenWay Brings AI Automation To Non-QM Underwriting

The wholesale and correspondent lender plans to move six underwriting automation products into production within three months

Non-QM

Sep 18, 2026

FirstClose Adds Early Eligibility Screening To Home Equity Workflow

New lender portal centralizes lead assignment, preliminary qualification, and follow-up before applications enter underwriting

Tech

Sep 18, 2026

Better’s Fight With Garg Exposes A Bigger Question About Tinman

Proxy advisers split over the founder’s campaign to remove five directors as Better tries to preserve his AI strategy without restoring his control — and without the executive hired to lead Tinman’s expansion

C-Suite Strategies

Sep 17, 2026

First American Extends Property Monitoring Beyond Closing

Expanded property monitoring gives eligible homeowners early warnings about suspicious deeds, liens, and property listings

Tech

Sep 16, 2026