Skip to main content

Lou Friedmann Tapped To Head Up Marketing For Interfirst

NationalMortgageProfessional.com
Jun 23, 2020
Interfirst Mortgage Company named Lou Friedmann chief marketing officer, where he will lead all of the company’s marketing and communications initiatives

Interfirst Mortgage Company named Lou Friedmann chief marketing officer, where he will lead all of the company’s marketing and communications initiatives.
 
Interfirst Mortgage Company named Lou Friedmann chief marketing officer, where he will lead all of the company’s marketing and communications initiativesDuring his career, Friedmann served as executive vice president of marketing for M1 Finance, as well as chief revenue officer for Bento for Business. Friedmann also served as senior vice president at Insureon, where he helped earn the company a spot on the Inc. 500 list of America's fastest-growing private companies. Prior to Insureon, he spent seven years at optionsXpress, leading all marketing execution of the company from its founding, to IPO, and through its later acquisition by Charles Schwab.
 
Earlier in June, Interfirst announced that it re-launched operations, led by Founder and Chief Executive Officer Dmitry Godin, Chief Financial Officer Ilya Shulman, Chief Operating Officer Karen Gerli, Executive Vice President of Production Mark Freedle, and General Counsel and Chief Compliance Officer Clayton Hutchinson.

 
Published
Jun 23, 2020
Know What Makes You You

It’s not just what you offer, but who you are that will propel (or impair) your sales.

Sales and Marketing
Oct 25, 2021
Video & You

Show your personality. After all, you are your own brand.

Sales and Marketing
Sep 30, 2021
The Emotional Components Of Branding

What emotions does your brokerage evoke, and how can you use them in developing your brand?

Sales and Marketing
Sep 20, 2021
Answering The Magic Question

The more you focus on the commission “split,” the more you have turned your job into a commodity.

Sales and Marketing
Sep 20, 2021
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021